how to create endless random numbers

I tried to generate infinite random number of range 0-9 using while loop, however my code only manage to generate 1 random number before exiting, why is it and how could I change it? Below is my code.

#include <stdio.h>
#include <stdlib.h>
#include <time.h>

int main(void){
    while(1 < 2) {
        srand(time(NULL));
        printf("%d\n", rand() % 9);
    }
    return 0;
}