C language Hangman game, how do i link the scanf with the masked word and have a counter inc for each incorrect input?

I am making a hangman game, I created a randf to select from a batch of words, aswell as masked the words in order for the guesser to guess the letter of the random word. The issue lies in that I have no idea how to connect the two. I already made the loop but without actually connecting them it will always print when counter = 0 because I have not made the condition for when

for(int counter; answer != word; counter++;)

But then I get the error:

operand types are incompatible, ("char" and "char(*)[200]").

Any solutions?

#include<stdio.h>
#include<string.h>
#include<stdlib.h>
#include <time.h>
#include <string>
#define ARRAY_SIZE 10

int main()
{
    //randomwordgenerator
    char word[ARRAY_SIZE][200] = { "tiger", "lion", "elephant", "zebra", "horse", "camel", "deer", "crocodile", "rabbit", "cat" };


    int x = 0;
    srand(time(0));

    x = rand() % ARRAY_SIZE;

    system("pause");//will pause the rand function

    //masking and unmasking word
    char m = strlen(word[x]);//will count the number of letters of the random word
    int mask[200]{};
    for (int i = 0; i < m; ++i) //loop until all leters are masked
    {
        mask[i] = 0;
    }

    //Introduction
    printf("Hey! Can you please save me? \n");
    printf(" O\n/|\\ \n/ \\ \n");

    //Ask for answer
    printf("\nType a letter to guess the word and save me. The letter is case sensitive so please pick lower case or I might die\n");
    char answer;
    scanf_s("%d", &answer);

    //loop w counter
    for (int counter = 0; counter++;) {

        if (counter == 0)
        {
            printf("\n");
        }
        else if (counter == 1)
        {
            printf("\n=========");
        }
        else if (counter == 2)
        {
            printf("\n+\n|\n|\n|\n|\n|\n=========");
        }
        else if (counter == 3)
        {
            printf("\n+---+\n|   |\n|\n|\n|\n|\n=========");
        }
        else if (counter == 4)
        {
            printf("\n+---+\n|   |\n|   O\n|\n|\n|\n=========");
        }
        else if (counter == 5)
        {
            printf("\n+---+\n|   |\n|   O\n|   |\n|\n|\n=========");
        }
        else if (counter == 6)
        {
            printf("\n+---+\n|   |\n|   O\n|   |\n|  / \\ \n|\n=========");
        }
        else if (counter == 7)
        {
            printf("\n+---+\n|   |\n|   O\n|  /| \n|  / \\ \n|\n=========");
        }
        else if (counter == 8)
        {
            printf("\n+---+\n|   |\n|   O\n|  /|\\ \n|  / \\ \n|\n=========");
        }
        else if (counter == 9)
        {
            printf("\nReally left me hanging there buddy");
            return 0;
        }
        else 
        {
            printf("\nThanks for saving me!");
        }
        return 0;
    }
}